Zensa Marketing can help you legitimize your business image through professional, fully customized web development services. It’s no secret that companies who don’t have a web site can’t compete in today’s marketplace. But what you may not realize is that companies who don’t have the right kind of web site can’t compete either. If you have created your own web site through a free service or an HTML compiler, your code may not be standards-compliant, which means your site can be slow to load, difficult to navigate, and may not work in all browsers. Worse, your site may not be search-engine friendly, which means potential customers might have a hard time finding you on the web. Let Zensa Marketing provide you with a site that not only looks clean and professional, but functions well too.
Zensa’s Web Site Design Process:
Marketing Consulting Phase:
An experienced marketing consultant will interview you in order to gather information about your business, your online needs, your design preferences, and keywords and phrases that pertain to your industry. If you have a business plan, your consultant will ask to see the marketing section of your business plan.
Hosting Set-Up
If you do not already have a web site domain and a hosting server set up, Zensa will work with you to choose and register a domain and set up hosting through a professional, trusted hosting provider. All fees for this service are payable directly to the hosting provider you choose and are in addition to Zensa’s fee schedule. Typically these fees are negligible. In most cases, you can expect to pay $7-15 a month for services from your hosting provider.
Site Structuring Phase:
After the initial interview, your consultant will put together a site navigation structure for your approval.
Initial Design Phase:
Once you have approved a site structure, Zensa will begin designing a web interface around that structure. Zensa offers an initial choice of three layouts designed around your existing business logo and your color scheme of choice. Zensa will then ask you to pick the design that most approximates your vision of the finished product.
Zensa web sites are W3C compliant and are designed using HTML and CSS 2.0. At this time, Zensa does not provide Flash design services, but we hope to expand to Flash design in the future.
Design Refinement Phase:
After you have chosen your favorite initial design, Zensa will create 2-4 refinements on that design. You may suggest changes, or Zensa will offer options. Zensa will then ask you to choose a final design.
Web Site Copywriting:
If you do not have web site copy already written for your pages, Zensa will write custom copy for you. Our writer has 5 years of experience writing marketing and web site copy, and she is also an internationally published writer. With Zensa, you are always assured that your copy and content is professionally written, clean, and optimized to convey content effectively to customers who like to quickly scan pages as well as to customers who prefer to read in detail.
Zensa will offer first drafts of each page. You may edit these drafts to your satisfaction, and then Zensa will make changes.
Search-Engine-Friendliness Check:
Once the design and content creation has been finalized, Zensa will code the site in such a way as to make it search-engine friendly.
Final Check and Going Live:
Zensa will then ask you to do a final check of the site and sign off on it. We will then post the site live to the web. You’re in business!
Web Site Deliverables
When your web site design project is finished, Zensa will deliver to you:
* Your web site, live online
* All graphics files created during web site development
* All text files created during web site development
* A full offline copy of the web site on CD ROM
Please visit our portfolio page to see examples of our work.