Logo design consists of more than simply slapping a clip art graphic up next to a pre-defined font. Your logo provides customers with the first impression of your business and often communicates whether you are seen as a legitimate professional or a dabbler. Furthermore, your logo provides the foundation for all other marketing materials, dictating your color scheme, fonts, and web and print layouts. Your logo is one of the single most important investments you can make in your business.

Zensa Marketing’s Logo Design Process

Consultation

Zensa will meet with you to obtain a detailed understanding of your business, your goals, your target audience, and your competition. We will ask for names of your direct competitors and will perform online market research to determine the best way to position you in your field.

We will then discuss your unique business “personality” and hone in on the styles that best represent who you are. The designer will then synthesize all this information and begin sketching rough ideas.

Rough Sketching

Your designer will put pencil to pad and sketch out about 35-60 rough design ideas.

Digital Design

Your designer will convert the best of the rough sketches into 8-10 digital designs and will present these to you for your feedback.

Refinements of Top Pick

Zensa will ask you to identify your top choice and give you the opportunity to suggest changes and refinements. Ten refinements are included in Zensa’s logo design project price.

Delivery of Finished Graphic Files

Once you are satisfied with your logo, Zensa will deliver your logo to you in Adobe Illustrator or Photoshop form, along with TIFF, BMP, and GIF file versions for use in other marketing material. You will also receive electronic copies of all Adobe Illustrator and Photoshop development files.

Feel free to browse some of our logo designs below.